| We aspire to distinctively serve customers
— those linked to the land — through a great business, a business
as great as our products.  To
achieve this aspiration, our strategy is:
- Exceptional operating performance
- Disciplined SVA growth
- Aligned high-performance teamwork
Execution of this strategy creates the distinctive John Deere
Experience that ultimately propels a great business and, for all with
a stake in our success, delivers...
Performance That Endures
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